Brand Packaging Design
I came to love brand packaging. It is the singular communication vehicle that requires a unique and deliberate balance between the aesthetic, the brand objections, the technical printing requirements, the legal compliances and great visual communication. All of these factors must work in harmony, while attracting attention and invoking a positive emotive response in a split-second. Now THAT’S a fun challenge.
I led the creative teams and developed the brand packaging strategies, from ideation through production for the following large brand programs.